Especially popular slang. Most especially popular slang most prevalent in gansta style rap (will not grace that crap with the term "music").
I don't much like diamonds, either. Don't wear much jewelry--don't like it, and have toddlers that are clumsy enough to hurt me with it if I am dumb enough to wear it around them.
Those two things make me really hate when this one particular site--an online jewelry store specializing in diamonds, called Ice--pops up over my news feed.
55 minutes ago